assignment
Raise awareness that eBay Motors has great cars for sale in your area.
idea
Create a mash-up that combines Yahoo! Maps API, eBay Motors API and a user's physical location to create an engaging advertising experience.
interaction
An industry breakthrough: This ad is among the first mash-ups ever successfully created and trafficked.
Technology used to micro-target: This ad leveraged an IP to zip-code converter, which allowed us to instantly customize the banner to show the user his or her own geographic location.
Bandwidth Solutions: This ad was served over 8 million times a day. Since we are calling to several live API’s, success required creation of the technology to solve a huge bandwidth challenge.
Branding that Sells: This ad was created to raise awareness, yet it still presents millions of “hooks” to a user intended to draw them into the eBay Motors website.
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