World's Leading Eye Care Company Incorporates New Brand Online
Dallas — January 29, 2007 — Agency.com (www.agency.com), the full-service interactive agency, today announced the launch of the newly redesigned Alcon.com Web site (www.alcon.com).
The new Web site coincides with a refresh of Alcon’s brand and reflects Alcon’s commitment to providing eye health information to doctors, patients and care givers. The site also communicates the companies dedication to eye care worldwide and facilitates access to the company for various key audiences.
Agency.com worked with Alcon to interpret the brand into new web design layout and functions. The updated site content and interactive functionality, as well as new imagery and colors, work to communicate the importance of vision and Alcon’s leadership role in protecting, enhancing and restoring vision worldwide.
The site includes two interactive feature stories. “Our Commitment is Personal,” highlights the people, partnerships and products that support Alcon’s commitment to eye health while “A Clearer Perspective on Cataract Surgery” includes the perspectives of a cataract patient, surgeon and researcher, showing Alcon’s impact on renewing vision and restoring hope to cataract patients. The narrative is produced in a conversational, informal tone that brings Alcon.com to life for both web visitors and educational, confidence-building patient information.
“Today we have a new way to reach our primary audiences of eye care professionals, potential employees, and consumers who use our products. We employed a comprehensive research and testing approach to determine the most efficient way of delivering relevant, timely information to the appropriate audience while elevating our brand messages” said Holly Clark, Manager, Corporate Communications, Internet, for Alcon Laboratories.
Alcon is committed to making the Web site broadly accessible to all users, including those with limited vision and other disabilities. Agency.com and Alcon looked to the current accessibility best practices and standards including incorporating large, scalable fonts. An increased importance is also placed on search and feedback functions and with the global reach of Alcon, the Web site is expandable to be translated into at least eight languages.
“This site reflects the best qualities of the brand, products and its people. Alcon understands the importance of delivering a true digital experience to visitors,” said David Boyd, Managing Partner, Agency.com Dallas. “We are very excited to be a part of this remarkable period in Alcon’s history.”
About Alcon
Alcon, Inc. (NYSE:ACL) is the world's leading eye care company. Alcon, which has been dedicated to the ophthalmic industry for 60 years, develops, manufactures and markets pharmaceuticals, surgical equipment and devices, contact lens care solutions and other vision care products that treat diseases, disorders and other conditions of the eye. For more information on Alcon, Inc., visit the Company's web site at www.alcon.com.
About Agency.com
Agency.com is a full-service interactive agency. Since 1995, the company has worked with clients like British Airways, IKEA, T-Mobile and Visa to create engaging interactive experiences. Agency.com is headquartered in New York and has offices in Amsterdam, Brussels, Chicago, Dallas, Dublin, London, Milan, Rome, Shanghai and San Francisco. For more information, visit www.agency.com. Agency.com is part of TBWA Worldwide, an Omnicom Group Inc. (NYSE:OMC) company. Omnicom is a Fortune 500 global advertising, marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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